Revolution of Me: Chapter 2: Business 2.0 – Continued
August 22, 2008
As I posted earlier, I am going to be posting my book outline in parts to my blog to get feedback and Ideas – please feel free to chime in!
Except from “Revolution of Me” – A book outline by Chris Saad
OPPORTUNITIES FOR INDIVIDUALS
DEVELOP YOUR OWN BRAND
With individuals in a company becoming increasingly visible, the container we once thought of as “the corporations” – an entity with a single, homogenized voice – is now disintegrating into a chorus of loosely coupled individuals.
As a result, individuals are starting to (either deliberately or not) create an identity for themselves that goes far beyond that of their employer or their resume. Their own personal brand.
Try it. Do a Google search for your name and you will begin to see an emerging digital identity – a living resume of your online legacy. This is especially true in the IT world where early adopters have rushed to try new Web 2.0 tools. It will become increasingly true in most industries everywhere.
You’re resume is now just a starting place. Not only will employers vet you with Google, but they will increasingly expect to have heard of you through their social networks and online interactions. They will check your LinkedIn profile and see how many friends you have on Facebook or Twitter.
Those who have made a lasting and visible online impact with unique and relevant things to contribute to their niche have created a personal brand and have a real and significant advantage in the job market.
Similarly, corporations who look for and recruit these personal brands will be able to make better hiring decisions, and put themselves in a position to positively influence their partners and customers.
SURFACING NETWORK VALUE
One of the inherent results of individuals communicating outside the boundaries of their corporate containers more regularly, especially on the Internet, is that their network of influence becomes visible.
Your LinkedIn contacts, your blog comments, your Skype list and other recorded forms of connection and collaboration can now be measured and valued.
Consider that while your resume details your level experience and qualifications, your online interactions demonstrate your value as an influencer – and individual brand.
This, then, has implications for salaries, hiring strategies, bonus packages and more.
Increasingly (and appropriately) corporations will have to factor in this reality as a significant part of an individual’s potential contribution and value to the corporation. And pay them accordingly.
The trend for increased individual visibility in the marketplace has both positive and negative effects on lifestyles and job satisfaction.
Where once corporations and PR departments shielded staff from the burden of after-hours support, spin and general customer hand-holding – now staff are increasingly tasked with taking a personal interest in the success of their products, services and customers.
This will, of course, result in longer work hours, added stress and a general change to the way most people approach their work and home life – and the boundaries between.
On the flip side, however, by extending their reach of influence and creating their own personal brand, employees have the opportunity to become more than just commodities. To set their own terms and find employers that respect their capacity for community engagement.
This careful ballancing act changes the relationship between employer and employee to one of master and subordinate to more one of partnership and mutual respect. In the end, though, corporations themselves may give way to loosely coupled groupings of specialized individuals who are determined to get something done.
Comments, ideas and contributions welcome!