As I posted earlier, I am going to be posting my book outline in parts to my blog to get feedback and Ideas – please feel free to chime in!

Except from “Revolution of Me” – A book outline by Chris Saad

Family 2.0

IMPLICATIONS OF THE CLUSTER

TABOO AND BAGGAGE

Marriage is a highly emotional subject for many. Our initial instinct when asked ‘Is an increasing divorce rate a normal and healthy trend’ is to scream no! How can it be?

When people get divorced they are hurt and betrayed. They leave with emotional baggage and are forever affected by the painful experience. “No” seems like the only obvious answer.

Without passing judgment one way or another however, consider that many of the downsides of divorce outlined above are actually not from the act of divorce, but rather our impressions and social taboos associated with it.

Social expectations and pressures result in many feeling a great deal of pain when trying to make the decision to separate. Once the separation occurs a lot of animosity and anger is based not on the failures of the other person, but rather on the failure of the marriage, wasted time and other external factors.

Besides the normal feelings of losing a long term loving relationship, perhaps a change in social dogma to families as flexible clusters of people who love each other, some who might have been married at one time or another, would improve the resulting fallout from divorces. Perhaps if the act of disolving a marrige was more normalized, the time would not be considered wasted, but rather well spent with a partner – a learning and growing experience for both.

Similarly, if parents and adults recognize families as more flexible clusters and behave accordingly, children would also experience less emotional turmoil when relationships change and evolve.

 

Read more on the wiki

Comments, ideas and contributions welcome!

As I posted earlier, I am going to be posting my book outline in parts to my blog to get feedback and Ideas – please feel free to chime in!

Except from “Revolution of Me” – A book outline by Chris Saad

 

INTRODUCTION

Unshakeable family units have given way to an increase in constantly evolving family clusters.

GETTING A DIVORCE

If you return to the core truth about Marriage, it is an institution designed to lock two people into a contract for the sake of raising children in a stable, predicable and balanced environment. It is a container for building a successful life and offspring together in a family unit.

The institution has its roots in ancient history when work was hard (and potentially far from home) and survival was even harder. People had limited choices for partnership (mostly inside their immediate geographic area), life expectancies were short and life moved very slowly.

In modern times, in developed countries, life looks very different. Work is not always hard or far away. In a lot of cases it can even be done from home. Survival is not as hard. Technologies and medicines have ensured that life spans average around 80 years and dense cities and the broad Internet access has created a hyper-choice for companionship.

Is life better? Who’s to say? Perhaps our fast pace, shallow connections and increased life spans have only served to further isolate us from real relationships. The purpose of this text is not to judge.

It is clear, however, that the contract of Marriage now exists in very different times.

It seems natural, then, that Marriage as an institution (a container) seem to be changing shape as well.

From Wikipedia article about ‘Divorce’: 

“In many developed countries, divorce rates increased markedly during the twentieth century. Among the states in which divorce has become commonplace are the United States, Canada, South Korea, and members of the European Union, with the exception of Malta (where all civil marriages are for life, because civil divorce is banned). In addition, acceptance of the single-parent family has resulted in many women deciding to have children outside marriage, as there is little remaining social stigma attached to unwed mothers in some societies. Japan retains a markedly lower divorce rate, though it has increased in recent years.”

So with changing social pressures, perhaps a change in the success rate of the basic social contract of Marriage is both healthy and expected adjustment? Perhaps a change in definition from a formal container into more of a loose cluster of familial associations will ultimately serve our new living conditions better.

 

Read more on the wiki

Comments, ideas and contributions welcome!

As I posted earlier, I am going to be posting my book outline in parts to my blog to get feedback and Ideas – please feel free to chime in!

Except from “Revolution of Me” – A book outline by Chris Saad

OPPORTUNITIES FOR EMPLOYERS & COMPANIES

PERSONAL BRANDS

These changes highlight how the container known as ‘The Corporation’ is now disintegrating into individual, personal brands.

As a result, staff are increasingly working from home offices, and changing jobs more frequently. This is not necessarily a bad thing for employees who are able to find positions that keep them passionate and engaged.  It is indeed ‘The Revolution of Me’ because the individual ultimately benefits.

It can, however, become a burden on corporations as they continually try to compete not just for market share, but for the right people and talent to fulfill their HR needs.

The key, in fact, is to stop considering staff as ‘Human Resources’. They are no longer commodities. The corporation needs to redefine its role from one of an all encompassing entity to a loose affiliation of individual partners who are focused on common goal.

Corporations need to start considering staff as partners and service providers. Staff must provide quality services to the corporation, and the corporation must have clear, reciprocal value propositions for its partners.

Or partners will move on… or worse.

CREATE PASSIONATE PARTICIPANTS THAT BECOME EVANGELISTS

It’s not all bad news for Corporations though, because as partners move around, they take your message with them (as well as your corporate secrets – but that’s another story).

If you treat your partners well and they remain passionate about your message, they become evangelists.

Evangelists create more evangelists – and evangelists are free PR departments. Nothing is as powerful as a personal recommendation and an impassioned rant from a friend who tells you all about a product or service they just discovered. If markets are conversations, then Evangelists keep the conversation on topic. Hopefully your topic.

The secret for business in an increasingly personal world is really not a secret at all. It’s a basic truth. Build a great product or service and people will pay attention. Don’t – and they won’t care or will actively resist you. As many are now starting to understand, the best form of marketing is building a great product.

If however, your partners don’t feel passionate about your company and its products, then you can end up with brand atrophy on a grass roots level.

Huge marketing budgets can only stem the tide and generate so much buzz until the increasingly efficient word-of-mouth networks reveal the truth.

Read more on the wiki

Comments, ideas and contributions welcome!