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Today the Media 2.0 Best Practices went live. I’m very happy to see this come to light.

I’ve been working on something like it for a number of years now, and with JS-Kit’s backing and the participation of my friends it has taken shape.

I’d like to thank all involved. I look forward to having conversations with the participants and creating something that vendors can use to make and keep user-centric promises to their participants.

I’m also very happy that the Media 2.0 Workgroup was able to take on this process and see it through. There is a lot of potential in that group that is yet to be realized.

Check it out…

Visit the site and view the strawman at www.mediabestpractices.com


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The web-wide social network

November 19, 2008

Ross Dawson has an excellent summary of a Gartner presentation on the Distributed Social Web by David Cearley. A web where each participant is their own central node on a web-wide social network.

It is the only natural conclusion of the vision of Data Portability.

It will be made possible by a series of futurists, technologists, philanthropists and engineers developing core building blocks like OpenID, oAuth, APML, PortableContacts, XMPP, RSS/ATOM, OPML, Microformats and more.

It will be commercialized by a series of entrepreneurial start ups with stars in their eyes running in and around the feet of the giants who are each fighting each other to keep up. Startups like JS-Kit.

It will be fueled by traditional and not so traditional media companies, steered by young, idealistic intrapraneurs, who are willing to take a bet in order to stake their claim on the next generation of social networking and human communication.

It will be monetized by a recognition that one can’t monetize word-of-mouth. Instead Attention will emerge as the ultimate way to measure, discover and interact with participants. See Faraday Media.

It will be popularized by bloggers, smart IT journalists and conference organizers who understand the importance of open over closed.

We have already started to see a preview of the world to come via the early attempts at rudimentary aggregators and proprietary data portability implementations. This is just the beginning of the beginning.

For a more details around the emerging trends, check out Ross’ post.

Who owns your comment data?

November 11, 2008

We have started a conversation over on the JS-Kit blog about data ownership when it comes to comments. This is one of the Data Portability grey areas that needs a resolution in the ongoing journey to create the data web.

This is also an important question for social media. If we are all participants, who owns the space inside which we are particiapting?

I would love your input!

Who is JS-Kit?

October 14, 2008

The news today is that JS-Kit just closed a $3.6m round of funding and I have joined the company as a Strategic Advisor.

I’d like to take this moment to explain who JS-Kit is, what it could be, and why I decided to get involved.

First, I get offered a lot of advisory roles or full time jobs. It’s always very tempting to help entrepreneurs pursuing their dreams.

The reality is, however, between my company Faraday Media, my work at the DataPortability project, APML Workgroup, Media 2.0 Workgroup and other projects there simply isn’t enough bandwidth left to give the attention required.

The JS-Kit opportunity is different. When I first met Khris Loux (The CEO of JS-Kit) it was clear very quickly that we had a unique connection and a shared vision for a distributed Personal Web. As a result I have broken my own rule and accepted the offer to consult with/advise the company on a formal basis. It will be a significant commitment and take up a large part of my time.

The company he has quietly built over the last 2 years reflects our shared vision and its success is unmatched in the marketplace. With more than 550,000 registered sites, JS-Kit is the largest provider of light-weight plug in social features on the web. More importantly, though, it has no destination site. A philosophical choice that allows it to execute on a strategy of powering the edge to get more social – and more personal – without siphoning traffic back to a proprietary center.

JS-Kit technology powers some of the biggest sites on the web – with more to be announced soon.

This combination of scale and a focus on the edge makes the company uniquely placed to build something very special.

There are a number of challenges ahead for the company though – challenges of which Khris and the team are all too aware.

The name is not great! It was the name of a prototype product that became very successful very quickly despite not being ready for prime time so it sorta stuck. Blame Nick Gonzalez for writing it up in Techcrunch only days after it was put live for preliminary testing (just kidding I love Nick in a manly platonic sort of way)

Adoption is easy, but customization (it’s possible to make the widgets unrecognizable from the default style) is far too hard to do for average users.

The design is Web 1.0 at best. The site, brand and products lack a cohesive visual language and a modern look and feel.

These are just some of the things I will be helping to change over the coming months. The funding round also allows the team to execute on these opportunities quickly. These changes will be a precursor to a much broader strategy that we hope will delight users, empower publishers and surprise the industry.

In the mean time though, Faraday Media is still very much alive and kicking with both my involvement and the involvement of my best friend and co-founder Ashley Angell. I believe the core technologies developed in its labs will change the web. Faraday Media and JS-Kit will continue their business development activities and my role will help to shepherd the process.

So too is the DataPortability project under the stewardship of the stellar new steering group lead by none other than Daniela Barbosa.

So in this time of Economic woes, failing companies, staff layoffs and uncertain times I am proud and honored to be part of a team that is continuing to have a sustainable and positive impact on the web and actually growing the opportunity for a distributed personal ecosystem.

So now I’m involved, I’d like to encourage you to try out the tools on your sites and blogs and send me feedback directly. I’d like to start a conversation with you to improve the company and the web together.

Also follow Me, Khris and Nancy on Twitter!

 

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