As I posted earlier, I am going to be posting my book outline in parts to my blog to get feedback and Ideas – please feel free to chime in!

Except from “Revolution of Me” – A book outline by Chris Saad


There is no more audience. There are no more users. There are only participants. Participants in a human scale network.

Participants do not passively consume what an author, creator, director, developer, editor, critic or media outlet has to publish. They do not accept the authority. They do not sit silently ready to have their eyeballs converted into cash.

Participants participate. They create their own original information, entertainment and art. They remix their own version of mainstream pop culture – copyrighted or not. They post their thoughts, publish their fears and fact check every announcement faster than any newsroom. They share with their friends to discover the quirky and interesting, making it an instant blockbuster – at least for 15 minutes.

Participants have ideas to be declared. Individually they are a market of one. Collectively they are a trend, a publishing powerhouse and a voice to be heard. A voice that has something to say.

Participants have changed the way media is published and interactions are monetized. But more broadly and importantly than that, they have changed the flow of global information from top down to bottom up. They are changing the tone and tempo of the conversation.

Elvis? Who is he? The audience who has left the building. The only people left are fellow participants. We are all authors, creators, directors, developers, editors, critics and media outlets. We are a million voices saying one thing – listen to me.

Read more on the wiki

Comments, ideas and contributions welcome!

We’ve all heard about User Generated Content (UGC). I don’t like the term. Once you start generating content in a two way ecosystem you are no longer a user, you are a participant. In fact I have written long rants about the subject.

But that’s a subject for another day. An oft missed point re-occurred to me today so I thought I would write it up.

Bloggers and social media consultants are still trying to convince mainstream media and businesses that Participant Generated Content is a new media reality. Many companies are trying to grapple with the phenomena and are wondering if users remixing copyrighted material and/or generating their own media is an opportunity or a threat. At the very least it is highly disruptive to the role of traditional broadcast media – and where there is market disruption, opportunity is usually mixed right in.

It’s key to remember or realize though, that Participant Generated Content is not new. In fact, it’s as old as cave paintings. You don’t even have to look that far back. What about Lego and Crayons. What about singing in the shower. What about writing a letter or making a mix tape.

It’s clear through these examples that people have been expressing themselves through their creations since the dawn of time. The only difference in the new web ecosystem is the scale, scope, tools and business opportunities associated with this self expression. As usual the web simply gives us new visibility and connectivity to each other and new tools to create and share.

It’s important to have this context in mind during the debate around the purpose, place and legality (in terms of copyright) of participant generated content; Because with this more long-term lens perhaps more businesses and media companies will properly understand the phenomena and the instinct that drives it. It might even help them to engage with the opportunity in more creative, human ways.

It’s not a set of weird web early adopters. It is not just ‘the bloggers’. It is not some fringe activity. It is a basic human instinct to create and share. And it certainly isn’t new.